FOOD AND BEVERAGE CURRENT MARKET TRENDS
Health and safety:The
food and beverage sector is much into health and safety in the workplace and to
its customers. The staff is trained so as to be able to provide first aid if
any accident may occur to the customer or a staff member. They also do
participate in handling of food training to learn and be awarded with food
handlers certificates at the end of training.
Training of staff:They
also take the staff for food and beverage training so that they can deliver
professional service to their customers, and also try to employ qualified
personnel on the establishments.
Health:Most of the
restaurants have came up with the eat healthy menus, so as to tackle the need
of those customers who are concerned with eating healthy food, this kinds of
food is prepared with no oil or use of olive oil and cutting off all visible
fats in meats.
Technology:The
use of technology has improved the marketing and advertising strategies in the
food and beverage sector as most of the restaurants are using social Medias
like face book and tweeter to promote and advertise their daily specials. They
also have websites, where you can get all the information you need
(www.restaurantengine.com).
Sustainability, local sourcing and nutrition:These
are the most food and beverage trends and themes. Most restaurants are likely
to begin using locally grown produce and locally sourced meats.
Exotic and super fruits:The
reduction of sodium is an expectation in many restaurants, and use of fruits
seems to be a logical trend. Fruits such as berries and mangoes are possible
super fruit choices, and also exotic fruits which include paw paw and guava,
and the introduction of fruits in restaurants is also rising (www.sparkpeople.com/blog/blog.asp?).
Layering of flavours: Most
of the consumers have different tastes and preferences and the tend to be more
sensitive and request wider choices in order to control their diets an special
needs, as a result customers prefer restaurants with planned menus that cover a
variety of dishes Browska (2011).
Locally
produced beer and wine: Just as with local meats and produce, there is a
special appeal for locally made spirits. Microbreweries, which burst onto the food
and beverage scene nearly 20 years, have maintained as a strong trend (www.mostfoodandbeveragetrends.com).
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